Care Ways Links & Best SEO Place: SEO Article Writing Tips - The Three 'R's of SEO Article Writing

3 Ways To Boost Your Success With SEO Article Writing

When you're writing an SEO article, either for submission to an article directory or publication on your own website, what do you think about most? This might seem like a fairly odd question, since it is very likely to be the subject of the article which is foremost in your mind. Yet is this really true?

For many article marketers it isn't, and the proof is very evident when you read their SEO articles. What many people seem to be concentrating on most of all while writing an SEO article is the keyword or keyphrase they're trying to promote.

The result of this is that the entire article often reads as though it is a string of vaguely relevant information loosely held together by the keyword. It's as though someone is talking to you with hiccups, and every few seconds an involuntary contraction launches another instance of the keyword at you for no apparent reason.

By focussing so much attention on trying to force the keyword in to an SEO article as often as possible the resultant text is very likely to lack structure or focus, and makes poor reading.

The real tragedy is of course that Google is less interested in keywords and more interested in overall relevance within the parameters of its hugely complex LSI algorithms. So by forcing keywords unnaturally into SEO articles, and by concentrating on these keyword instances throughout the writing, the article marketer is missing much of what could make an SEO article truly successful.

So if you're not thinking about keywords all the time, what should you be thinking about when writing SEO articles that are optimised for Google's LSI algorithms?

There are actually three things you should be keeping in mind, and as much as possible you should try to visualise these three things clearly in your head from the moment you start to write your articles.

Relevance

Reader

Readability

These are the three 'R's of writing articles, and to keep these firmly in mind will significantly improve the success of your SEO article marketing. Let's look at each of the three 'R's in turn and understand a little more about what is meant.

Relevance

Clearly it is important to make sure that the content of your article is relevant to the topic. But it's more than that, because relevancy is what Google's LSI algorithms are all about. Think about it - how does Google know what your website is about? Is it the keyword you have chosen? No.

At least, not entirely. Because some keywords don't give enough information on their own to allow for a decision as to the subject of the article. For example - the keyword 'polish' could just as easily be about cleaning as about things to do with Poland, and the keyword phrase 'inflated balloon' could refer to either parties or weather balloons. So how does Google decide what the subject is?

The answer is by referring to the context in which the keyword is found, and this involves close attention to the surrounding vocabulary. So if in our first example we came across words such as 'shoe' and 'shine' then we can be pretty sure the article is about cleaning. But LSI goes much further than this, because although Google may have identified the subject from the contextual vocabulary, it is also necessary to decide just how relevant the article is to the subject.

Once Google has identified the likely subject and context it then cross checks your article with a known list of subject related keywords found in reputable and authoritative texts on the subject. The more of these words found in your article, the more relevance, importance and authority your article is granted by Google - clearly an important move.

So in order to give your article the greatest chance of appealing to Google it is necessary to consider the relevance of your words to your subject. Don't be woolly, vague or take short cuts. Really get the meaty words in there, without making it sound forced of course, and certainly without keyword stuffing.

Reader

Too many article writers tend to focus almost entirely on their keywords and contextual vocabulary, almost completely ignoring the eventual reader. This is a demonstration of inordinate arrogance since it is the reader for whom the article is intended.

If you're the kind of article marketer who only writes articles for spiders then please feel free to sit in a small, dark, damp cave and enjoy an abundant audience. Meanwhile the more considerate, and effective article writers will be focussing on the reader, ensuring that the article is delivering what it promises, delivering it well and in a way which is engaging, and which leaves the reader feeling satisfied that they had learned something, been prompted to think about something or benefited in some other reasonably tangible way.

If not, then there's little chance of your article producing very much traffic, and even less point having the article on the web at all. By thinking about the reader whilst writing an article you will naturally tend to stick to the point, and make sure you're making points.

Spiders have a limitless attention span, meaning that if you waffle, they'll simply hold on to your every word until you finish. Real readers will simply give up and try elsewhere, losing you traffic. If you consider the reader, and try to ensure that you gain and maintain their interest then your writing is more likely to be focussed, using highly focussed vocabulary relevant to the subject, and therefore better written in terms of LSI optimisation.

Readability

One of the prime features of Google's LSI is the analysis of the breadth of vocabulary within an article or web page. Rather than skimming the surface for keywords Google now verifies the number of matching instances of contextually anticipated words. The broader the subject based vocabulary, the more reliable it is deemed to be.

By writing in a way which is readable, using natural language, your vocabulary is more likely to become broader. Focussing on one or two keyword phrases tends to limit you to rather clumsy sentences and clauses which in turn reduce your vocabulary quite significantly.

When writing SEO articles if you concentrate on making the text readable, and relevant, and by keeping the reader clearly in mind you are not only more likely to create articles which are read, appreciated, recommended, linked to and generally put to work harder for you than dull uninteresting and ignored content, but you'll become rather more appealing in the eyes of Google as well.

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Monday, June 14, 2021

SEO Article Writing Tips - The Three 'R's of SEO Article Writing

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