Sending out press releases and finding different methods to pull in the media will give you high quality vulnerability, and it won't eat into your budget.
If what you are doing is working, you should be generating more revenue. Use some of that revenue to do more marketing. When it is not working, make adjustments and try again.
They are thrilled to be able to become their own bosses, and to successfully get a business up and running. Often they're happy just to keep the dream alive.
But every business should grow. That doesn't mean you need to reach out to a larger market - it means working toward raising your share of the one you're targeting. This will keep your business healthy enough to survive obstacles like demanding financial times.
Studies indicate that consumers need repeated exposure to your product before they will even think about purchasing. Therefore don't be shocked if a single ad run does not bring spectacular results. If you have done your homework and found a workable way to reach your market, run the ad at least two more times until you evaluate the results.
If your intended market rarely reads, there's no use in advertisements in a magazine. Use what you've learned about them to discover the best potential outlets for your message, and focus your marketing efforts there.
Offer your advertising a chance.
Select your marketing channels wisely.
Have a clear picture of your intended market.
Keep track of the effectiveness of your marketing efforts.
Learn what types of people utilize the products and services you provide and respond to your business philosophies. If you are not marketing to the ideal people, all will be lost.
But that is not a sign you've failed. It's a sign that you are a smart marketer. Sometimes the market changes, and it is up to us to monitor those changes and adapt our marketing plans accordingly. No successful company markets the same way forever. By evolving with our target market, we could make our marketing function better.
Determine the way to best achieve your target market and what they expect from your offerings. Study your competition carefully, and be aware of what they're doing right and wrong.
Research, research, research.
Take advantage of free publicity.
In order to keep moving forward, we need to market our businesses constantly. We will need to devote a certain percentage of our resources to building our brand and attaining our target market.